Data analytics capabilities at scale with Brian Ye

Delivering behavioural data analytics capabilities at scale and in real-time

Along with the exponential development of cloud services, we can also see an explosion of possibilities and capabilities of utilizing data. One of the key benefits with cloud services is that we more easily understand our customer needs through product event data.

The challenge is however not to acquire the data, but how to appropriately utilize this data while respecting privacy, data quality, and efficiency. Snowplow is an open source solution that enables us to do this, where we can host our own event analytics platform in our own cloud environment.

This TechZone Talk will take you through why event analytics is such an important topic, the technology Snowplow, and how public cloud technology is an enabler to this.

In this TechTalk you will learn more about why owning your data pipeline is beneficial for organizations and how to deliver behavioural data with Snowplow. You will also learn about how to enable all kinds of A/B testing and experiments, how to create new measurable goals, public cloud technologies, and real-time streaming and uniform data models to enable cross product analysis.

Don't have time to watch? Listen on the go!

Share on LinkedIn
Share on Reddit

Subscribe to TechTalks

Don't miss new TechTalks!

 

Latest blog posts

usability

Software for a longer and healthier life

in Technology

Usability in technology can make all the difference when nurses distribute their time on patients. Read on to learn more about how user-friendly software affects the healthcare industry.

Are software products sustainable?

in Business

How do software products affect sustainability? And what is actually better for the climate – reading a printed book or streaming a movie? Read on to find out.

European Cyber Security Month 2022

in Security

October is European Cyber Security Month. This year’s topics are phishing and ransomware. Read on to learn how Visma contributes to a safer digital environment.

Let's get in touch! Do you have feedback or any questions?

Or do you want to be the next speaker on TechTalks? We would love to hear from you! 
Fill out this form and we will get back to you right away!

Contact us

 

woman using mobile phone